“Discover all that’s possible”
In order to meet its ambitious goal of doubling tourism visits and tripling tourism spend by 2020, We worked with Dubai Tourism and completely reimagine how visitors can discover all that’s possible in Dubai.
Website / Advertising / Social
We worked with Emirates airline and completely redesigned and relaunched their global website as well as partnering with their North America division and created many branded advertising campaigns.
Website / Advertising / Social
“Bold.Choice.”
We worked with ITG Group and reimagined Winston with a brand new “Bold. Choice.” campaign to give this classic vintage brand some much needed freshness and attitude. We created the campaign from start to finish including photoshoot, DM, Print and digital experience.
Branding / Advertising / Website
AliveCor wanted to do something wholly unlike the clinical work typical of the personal EKG device category. Naturally, we created a branded dramedy series. Heart to Heart follows the bromance between a 58-year-old man and his heart, which gains the ability to speak through Kardia, the world’s smallest personal EKG device.
We developed a show bible with full story arcs, and ensured each mini-episode centered on a Kardia benefit. Everything was organically centered on the product, down to the show’s theme — an audible call-and-response heartbeat from our main character and his heart.
Distinct, ownable, and based entirely around a benefit: Kardia lets you and your heart talk to each other.
To show the business world that digital advances only matter if they help advance everyday lives, we worked with Cognizant and created a global brand campaign — one that has helped the business services and technology provider leapfrog many of its competitors into true "Tier 1" territory.
“Let’s Quit Together Now”
We worked with Pfizer and created an unbranded “LQTN” campaign to encourage smoker to quit together during the nation wide smoking ban movement.
Who’s better to do a job than those who failed again and again when it comes to home security. Iris.
Advertising
Worked with American Express and created countless amount of new and exciting digital products and experiences through out the years.
“Beyond Cars”
We launched a campaign for Toyota which asks consumers to submit their own innovations in any of six different areas: safety, water, land, air, community, and energy.
Visitors can explore each section individually to read about Toyota's specific innovation in that area and read other users' contributions as well. Within each section, you can sort user submissions by highest rated and most recent.
Franklin Templeton sought a new global campaign to reposition their brand in the hearts and minds of investors and advisors. With the investment world undergoing so much change, the firm needed to make a bold statement in order to re-contextualize what achievement means today. Working closely with Franklin Templeton, we created a new philosophy born of the spirit that been part of the brand’s DNA since day one. “Reach for Better” was born.
When Maria Sharapova was the spokesperson for Canon PowerShot, we thought what would be a better way to demonstrate the quality of these cameras by making everyone a professional photographer with none other than Maria as their stand-in model? “Make a Powershot with Maria” was born.