mike’s “Drop the act”

Young people weren’t drinking enough Mike’s. They were faking it, pretending to enjoy other drinks just to fit in. Nothing creepy, giant bobbleheads can’t solve! Mike’s Drop the Act campaign urged young drinkers to shed the try-hard attitude that gets in the way of real fun. Because what good is partying if you can’t be your true self.

Mike’s Drop the Act campaign aired globally and was translated to over 10 different countries and dialects.